Learners who complete the course will: – gain an understanding of different business models – learn strategies for naming their business – create customer personas – create their brand identity – create their Unique Value Proposition and learn how to make their business stand out from their competitors – know every step needed to build their website including best practices – production do’s and don’ts for copywriting, photography and video – have a pre-launch checklist and website maintenance – gain foundational knowledge of marketing and pr – create a Pitch Deck about their business that they can deliver to potential partners and investors