Privacy Policy

Last updated: October 2023

Our commitment is to put our users first. We strive to be transparent about how we collect and use your information, to keep your information secure, and to provide you with meaningful choices regarding your data and information.

This Privacy Policy is meant to help you understand what information Laughing Otter Pty Ltd, its affiliates, and its house of brands collect, why we collect it, and what we do with it. This policy applies to Laughing Otter Pty Ltd brands, websites, apps, advertising services, products, services, or technologies (we’ll collectively refer to these as “Services”).

Information Collection and Use – General

We may collect and combine information when you interact with Laughing Otter Pty Ltd, as outlined below:

Information You Provide to Us. We may collect the information that you provide to us, such as:

When you create an account with Laughing Otter Pty Ltd or a sub-brand. (Please note, when you use our Services, we may recognize you or your devices even if you are not signed in to our Services.) Laughing Otter Pty Ltd may use device IDs, cookies, and other signals, including information obtained from third parties, to associate accounts and/or devices with you.

Laughing Otter Pty Ltd analyzes and stores all communications content, including email content from incoming and outgoing mail. This allows us to deliver, personalize, and develop relevant features, content, advertising, and Services.

Device Information. We collect information from your devices (computers, mobile phones, tablets, etc.), including information about how you interact with our Services and those of our third-party partners, and information that allows us to recognize and associate your activity across devices and Services. This information may include device-specific identifiers and information such as IP address, cookie information, mobile device and advertising identifiers, browser version, operating system type and version, mobile network information, device settings, and software data. We may recognize your devices to provide you with personalized experiences and advertising across the devices you use.

Location Information. We may collect location information from a variety of sources but typically extrapolate location information from the Device Information mentioned or from other cookie-based identifiers.

Information from Cookies and Other Technologies.

We collect information when you access content, advertising, sites, interactive widgets, applications, and other products (both on and off of our Services) where Laughing Otter Pty Ltd data collection technologies (such as web beacons, development tools, cookies, and other technologies, etc.) are present. These data collection technologies allow us to understand your activity on and off our Services and to collect and store information when you interact with Services we offer to partners.

This information also includes the kind of content or ads served, viewed or clicked on; the frequency and duration of your activities; the sites or apps you used before accessing our Services and where you went next; whether you engaged with specific content or ads; and whether you went on to visit an advertiser’s website, downloaded an advertiser’s app, purchased a product or service advertised, or took other actions.

Information from Others. We collect information about you when we receive it from other users, third parties, and affiliates, such as:

From publicly-available sources. From advertisers about your experiences or interactions with their offerings. When we obtain information from third parties or other companies, such as those that use our Services. This may include your activity on other sites and apps as well as information those third parties provide to you or us.

How We Use This Information

We are able to deliver, personalize, and improve our Services by combining and using the information we have about you (including information we receive on and off our Services) to understand how you use and interact with our Services and the people or things you’re connected to and interested in. We also may use the information we have about you for the following purposes:

Provide, maintain, improve, and develop relevant features, content, and Services. Fulfill your requests and when authorized by you. Help advertisers and publishers connect to offer relevant advertising in their apps and websites. Match and serve targeted advertising (across devices and both on and off of our Services) and provide targeted advertising based on your device activity, inferred interests, and location information. Associate your activity across our Services and your different devices. Carry out or support promotions. Conduct research and support innovation. Create analytics and reports for external parties, including partners, publishers, advertisers, apps, third parties, and the public regarding the use of and trends within our Services and ads, including showing trends to partners regarding general preferences, the effectiveness of ads, and information on user experiences. These analytics and reports may include aggregate or pseudonymized information. Provide location-based Services, advertising, search results, and other content consistent with your location settings. Combine information we have about you with information we obtain from business partners or other companies, such as your activities on other sites and apps. Detect and defend against fraudulent, abusive, or unlawful activity. We provide you with controls to manage your experience with us. For example, you can review or edit your account information, manage your marketing preferences, or opt out of targeted ads. If you opt out, you will continue to see ads, but they may not be as relevant or useful to you.

How We Share This Information

Laughing Otter Pty Ltd shares information within its affiliated brands and companies. We also share information we have about you for the purposes described in this Privacy Policy, including to provide Services that you have requested (including when you connect with third-party apps and widgets). We do not sell, license, or share information that individually identifies our customers with companies, organizations, or individuals outside of Laughing Otter Pty Ltd unless one of the following circumstances applies:

With Your Consent. We will share information with companies, organizations, or individuals outside of Laughing Otter Pty Ltd when we have your consent. Within Laughing Otter Pty Ltd. Information may also be shared within Laughing Otter Pty Ltd, including with other Laughing Otter Pty Ltd Services and affiliates. Laughing Otter Pty Ltd affiliates may use the information in a manner consistent with their privacy policies. With Partners. We may share your information with non-affiliated companies who are: Trusted Partners. We provide user information to trusted partners who work on behalf of or with Laughing Otter Pty Ltd based on our directions and in compliance with appropriate confidentiality measures. Advertising, Analytics, and Business Partners (Limited to Non-Personally Identifiable Information). We may share aggregated or pseudonymous information (including demographic information) with partners, such as publishers, advertisers, measurement analytics, apps, or other companies. For example, we may tell an advertiser how its ads performed or report how many people installed an app after seeing a promotion. We do not share information that personally identifies you (personally identifiable information is information like name or email address) with these partners, such as publishers, advertisers, measurement analytics, apps, or other companies. When you use third-party apps, websites, or other products integrated with our Services, they may collect information about your activities subject to their own terms and privacy policies. We allow other companies that show advertisements on our webpages or apps to collect information from your browsers or devices. Other companies’ use of cookies and other data collection technologies are subject to their own privacy policies, not this one. Like many companies, we may allow cookie matching with select partners. But, these parties are not authorized to access Laughing Otter Pty Ltd cookies. For Legal and Other Purposes. We may access, preserve, and disclose information to investigate, prevent, or take action in connection with: (i) legal process and legal requests; (ii) enforcement of the Terms; (iii) claims that any content violates the rights of third-parties; (iv) requests for customer service; (v) technical issues; (vi) protecting the rights, property, or personal safety of Laughing Otter Pty Ltd, its users, or the public; (vii) establishing or exercising our legal rights or defending against legal claims; or (viii) as otherwise required by law. This may include responding to lawful governmental requests. Learn more about how we evaluate and respond to these requests. New Ownership. If the ownership or control of all or part of Laughing Otter Pty Ltd or a specific Services changes as a result of a merger, acquisition, or sale of assets, we may transfer your information to the new owner.

Information Security and Data Retention

Laughing Otter Pty Ltd has technical, administrative, and physical safeguards in place to help protect against unauthorized access, use, or disclosure of customer information we collect or store.

Protecting Children’s Privacy

Our Services are for a general audience. We do not knowingly collect, use, or share information that could reasonably be used to identify children under age 13 without prior parental consent or consistent with applicable law.

Data Processing and Transfers

When you use or interact with any of our Services, you consent to the data processing, sharing, transferring, and uses of your information as outlined in this Privacy Policy. Regardless of the country where you reside, you authorize us to transfer, process, store, and use your information in countries other than your own in accordance with this Privacy Policy and to provide you with Services. Some of these countries may not have the same data protection safeguards as the country where you reside.

Laughing Otter Pty Ltd may process information related to individuals in the EU/EEA and may transfer that information from the EU/EEA through various compliance mechanisms, including data processing agreements based on the EU/EEA Standard Contractual Clauses. By using our Services, you consent to us transferring information about you to these countries.

Advertising

We do occasionally place advertisements on the website. Those ads will sometimes use cookies in order to serve ads that may be more relevant to our visitors. Google is one example.

All or partial advertising on this Website or App is managed by The Laughing Otter. If The Laughing Otter publisher advertising services are used, The Laughing Otter may collect and use certain aggregated and anonymized data for advertising purposes. 

Google Advertising Cookies

Google uses cookies to assist in serving the advertisements it displays on the websites of its partners, including websites that showcase Google ads or participate in Google certified ad networks. When users visit a website affiliated with Google, a cookie may be placed on the user’s browser.

Third-party vendors, including Google, utilize cookies to deliver ads based on a user’s previous visits to your website or other websites.

Google’s utilization of advertising cookies empowers both Google and its partners to present ads to your users based on their interactions with your sites and/or other sites on the internet.

Users have the option to opt out of personalized Google advertising by visiting Ads Settings.

You may also choose to opt out of various third-party vendors’ use of cookies for personalized advertising by visiting www.aboutads.info.

Other Important Information

This Privacy Policy Applies Only to Laughing Otter Pty Ltd. This Privacy Policy does not extend to the practices of companies that Laughing Otter Pty Ltd does not own or control, or to individuals who Laughing Otter Pty Ltd does not employ or manage. Additionally, some affiliated products may be subject to different privacy policies and practices that are not governed by this Privacy Policy.

Changes

We may periodically update this Privacy Policy, so we recommend checking it regularly. In the event of material changes, we will provide appropriate notice before these changes come into effect.

Questions & Suggestions

If you have any questions, suggestions, or wish to file a complaint, please complete a feedback form or contact us at info@laughingotter.com.